Gain insights to better understand your customers needs and provide them with relevant content. Gartner explores the best practices that ensure that you are reaching your customers with the information that they truly need to provide them with an outstanding experience with your organization.
A few of the recommendations include:
- Provide relevant content to your customers so they can independently find information and answer their questions
- Make the content easy to find with strong search capabilities and intuitive search
- Personalize the content so it is relevant to the user based on the information and interactions you have had with your existing customer
- Make sure all of your information is on a system that can be connected so that you don't have disparate silos of information in different departments
Download the report now for the full list of recommendations from Gartner.
Gartner, Delivering Relevant Content and Knowledge to Customers Is Key to Great Customer Service, Drew Kraus, Olive Huang, Refreshed 9 April 2021, Published 5 December 2019
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