Webinar: How to Grow Customer Loyalty Throughout the Entire Journey: Using CRM and DXP Technologies to Achieve Scalable Personalization

How to Grow Customer Loyalty Throughout the Entire Journey

Using CRM and DXP Technologies to Achieve Scalable Personalization

In today’s competitive landscape, your customers expect a personalized experience at every touchpoint. But how can you sustainably achieve this as your business grows?

Watch the webinar now to learn more from Liferay’s Chief Marketing Officer Bryan Cheung and SugarCRM’s Co-Founder and Chief Strategy Officer Clint Oram on how integrating Customer Relationship Management (CRM) and Digital Experience Platform (DXP) technologies can help you wield the power of personalization throughout the entire customer journey.

In the video, you’ll discover:

The value of personalization. Learn how tailoring interactions to individual customer needs fosters loyalty, increases engagement, and boosts sales.
The power of Liferay DXP. Understand how Liferay DXP provides a unified platform for creating personalized content, managing customer journeys, and delivering exceptional experiences.
SugarCRM in action. Find out how SugarCRM’s capabilities empower you to capture rich customer data, gain deep insights, and personalize interactions at scale.
The synergy that’s possible for CRMs and DXPs. See how Liferay DXP and SugarCRM work together seamlessly, transforming raw customer data into highly personalized experiences across every channel.

Featured Speakers

Bryan Cheung, Chief Marketing Officer & Co-Founder at Liferay	As a co-founder of Liferay, Bryan Cheung has helped steer our business strategy and direction from the beginning, propelling the company from consulting gigs to a full-fledged subscription service model. In his role as CMO, Bryan draws on his vast technical expertise, insight into customer needs, and passion for clear communication to inform his day-to-day work.
Clint Oram, Chief Strategy Officer & Co-Founder at SugarCRM	Clint helped found SugarCRM in 2004 with the goal of enabling companies around the world to turn their customers into loyal fans. Today, he leads strategy and alliances for the company. Clint was one of the original architects and developers of the Sugar application and has focused on building out the product, company, partners and community in a variety of executive roles.

About Liferay
Build crafted, powerful solutions your way on Liferay, the world’s most flexible Digital Experience Platform. Trusted by 1,200+ customers worldwide, Liferay DXP empowers you to create endless solutions like customer portals, supplier portals, intranets, commerce sites, websites, and more. Have DXP questions? Please reach out to [email protected].

About SugarCRM
SugarCRM is an award-winning CRM with fans in 120 countries. Our commitment to creating customers for life has landed us in the position of being named a ‘Champion’ in the 2023 CRM Emotional Footprint Awards by Software Reviews. Now organizations ranging from universities to banks to global technology companies are seeing what happens when you let the platform do the work. Have CRM questions? Contact us at [email protected].

Interested in learning more about personalization? Check out how Liferay can help you deliver more personalized and relevant content through enhanced segmentation, AI-generated recommendations, and A/B testing.

Over 1,300 Companies Trust Liferay for Mission Critical Projects

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